The Baojun Xiangjing is a flagship large sedan officially launched in April 2025 by the Baojun brand under SAIC-GM-Wuling. The model marks the brand's official comeback to the mainstream passenger car market following a product line restructuring. Pitched as an "intelligent, ultra-comfortable flagship family sedan", it spearheads Baojun’s strategic push towards premiumisation and smart mobility.
Positioned in the large sedan segment with an overall length exceeding 5 metres, the Baojun Xiangjing aims to redefine value benchmarks in the RM150,000 sedan market through class-above cabin space and cutting-edge tech.
Market Tags: Large sedan, BEV/PHEV dual powertrains, advanced ADAS, ultra-comfort amenities.
Product Core: As the brand's technological flagship, the model bundles SAIC-GM-Wuling's latest innovations in electric drive systems, Lingmou Intelligent Driving, and the Lingyu Smart Cockpit. Styled around the "Wind-Chasing" design language, it boasts an ultra-low drag coefficient of just 0.198 Cd.
Market Positioning: Aimed at tech-driven professionals and knowledge workers across R&D and manufacturing sectors, it delivers superior comfort and technology that outclasses same-price rivals, serving as a core pillar of the brand’s "tech democratisation" initiative.
Background: Following Baojun’s pivot towards full electrification and a product lineup overhaul in 2023, a flagship model was vital to elevate brand equity. In December 2024, the Xiangjing officially rolled off the assembly line at the Liuzhou plant.
Launch and Market Debut: The Baojun Xiangjing made its official market debut at Auto Shanghai in April 2025, appointing popular actor Gong Jun as its global brand ambassador to bolster brand visibility in the mainstream segment.
Technical Evolution: Post-launch, Baojun rolled out continuous OTA upgrades for its infotainment and ADAS suites. By 2026, the updated model featured substantial enhancements in mapless Urban Navigation on Autopilot (NOA) operational coverage and AI-driven voice recognition capabilities.
Competitive Landscape: Competing in the hotly contested executive family sedan space against the likes of the Changan Qiyuan A07 and XPENG P7+, the Xiangjing quickly gained significant traction between 2025 and 2026 thanks to its exceptional value-for-money proposition from pre-sales onwards, building solid word-of-mouth among its target demographic.
Owner Feedback: Owners widely praise its generous cabin room (courtesy of a 2,900 mm wheelbase), plush ride quality from the FSD frequency selective damping dampers, and seamless AI interactions within the digital cockpit. Seen as a standout "bang-for-buck" package, its remarkable price-to-spec ratio remains the decisive selling point.
Powertrain: Available in two setups — the "Lingxi Power" plug-in hybrid (1.5T PHEV) and an all-electric (BEV) version. The PHEV variant achieves an impressive depleted-battery fuel consumption of just 4.8 L/100 km, while the BEV delivers up to 600 km of CLTC range alongside fast DC charging capability to cater to varied travel needs.
Lingmou Intelligent Driving: Powered by high-compute processors, the advanced driver assistance suite supports Highway and Urban Navigate on Autopilot (NOA), full-speed Adaptive Cruise Control (ACC), and automated parking assist, with benchmark capabilities in mapless autonomous driving solutions.
Lingyu Smart Cockpit: Powered by the DeepSeek AI large language model, the system delivers pinpoint voice recognition with support for 8 regional dialects and 12 heavy accents, packaged in an intuitive UI with seamless multi-app ecosystem connectivity.
Build Quality & Safety: The body shell utilises an 80% high-strength steel safety cage, paired with double-sided galvanised panels across all four doors, bonnet, and tailgate. Power is drawn from the proprietary "Shenlian Battery", renowned for high thermal runaway resistance and enhanced cycle life.
As of 2026, strategic priorities for the Baojun Xiangjing encompass:
ADAS & Autonomous Driving Iteration: Continually refining the real-world efficiency of mapless Urban NOA via OTA updates, broadening high-level autonomous driving capabilities across challenging edge-case scenarios.
Global Market Expansion: In line with the brand’s expanding international presence, development of right-hand drive (RHD) versions and tailored market-specific configurations is progressing to bolster the global reach of this flagship sedan.
Connected Ecosystem Integration: Deepening integration with popular mobile ecosystems (such as HUAWEI HiCar and ICCOA) to continuously elevate digital connectivity and infotainment capabilities.
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